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The Challenge
The Auckland Fish Market is Auckland's only seven-day fresh food market with a dedicated seafood cooking school offering hands-on classes for every ability and interest. The Auckland Fish Market wanted a website that increased brand recognition, and gave people the opportunity to find more information about the seafood school.
The Solution
We designed an informative website that detailed the vast array of services that The Auckland Fish Market provides. Retailers are able to find out information about the various shops located at The Auckland Fish Market and wholesalers are able to find out information about the seafood auction. The homepage includes a map of The Auckland Fish Market so that visitors to the website are instantly aware of the location of The Auckland Fish Markets.
People who visit The Auckland Fish Market website are able to check out the various types of cooking classes available on the 'seafood school' page. Using Compose CMS, The Auckland Fish Market can regularly update these pages, giving browsers a brief caption about the chef, information about the time and costs of the classes. You can also make a booking to any of the available classes through the online booking system.
Using Compose CMS, The Auckland Fish Market is able to use the content scheduling feature that allows them to set time limits on certain content. This feature is useful in the 'seafood classes' section and 'specials' page, where they can make classes or special promotions 'live' and 'expire' on a certain date.
We also optimised the website for search engine ranking by updating menus and pages as well as important meta tags.
The website also includes a secure auction area for trade customers to access the daily auction information. This feature has helped improve the relationship between The Auckland Fish Market and their clients.
Click here to check out The Auckland Fish Market website
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